Brand Names in Healthcare: Why and How Much?
Becker's Hospital Review
It’s good for the bottom line when your health system or hospital is included in as many regional payer networks as possible.
Brand name recognition can help achieve that. Healthcare organizations with national brand name recognition (think Mayo Clinic, Cleveland Clinic) or regional brand recognition (Northwell Health, Emory Healthcare) have an excellent chance of being included in an insurer’s network, because insurers believe that plan members (or their employers who bear the cost of insurance) will take their business elsewhere if they are not.